Email Marketing Software: Reviews & Comparisons 2026

Reviews and comparisons of the best email marketing software

All Email Marketing Tools

#1

ActiveCampaign

The most powerful marketing automation platform

4.6

Best for: Advanced marketing teams and growth agencies needing deep automation

Price: From $15/mo

#2

Brevo

The GDPR-first email platform from Europe

4.5

Best for: European businesses needing GDPR-compliant email marketing

Price: Free

#3

HubSpot

The all-in-one CRM and marketing automation leader

4.4

Best for: Well-funded startups and SMBs needing a unified CRM, email, and marketing platform

Price: Free

#4

Lemlist

The leading cold email and outbound prospecting tool

4.4

Best for: Sales teams and growth hackers running outbound B2B prospecting campaigns

Price: From $39/mo

#5

MailerLite

Simple, affordable email marketing for creators

4.4

Best for: Solopreneurs, bloggers, and small teams on a budget

Price: Free

#6

Sarbacane

The premium French email marketing solution with expert support

4.3

Best for: French businesses prioritizing local data storage and dedicated human support

Price: From $75/mo

#7

ActiveTrail

Multichannel email, SMS and WhatsApp platform with French support

4.2

Best for: French startups and SMBs wanting an accessible multichannel tool with phone support

Price: From $9/mo

#8

Mailchimp

The world's most popular email marketing platform

4.2

Best for: Beginners, content creators, and small e-commerce stores

Price: Free

#9

GetResponse

Email marketing with built-in webinars and e-commerce

4.1

Best for: Online course creators, coaches, and e-commerce businesses

Price: Free

#10

Mailjet

Affordable email marketing hosted in Europe

4.1

Best for: Developers and tech-savvy teams looking for a low-cost EU-hosted email solution

Price: Free

Comparisons