vs 
A full comparison to help you make the right choice in 2026.
| Criteria | Brevo | Lemlist |
|---|---|---|
| Overall rating | ||
| Ease of use | ||
| Features | ||
| Support | ||
| Value for money | ||
| Free plan | ✓ Yes | ✗ No |
| Starting price | Free | $39/mo |
The GDPR-first email platform from Europe
Best for: European businesses needing GDPR-compliant email marketing
The leading cold email and outbound prospecting tool
Best for: Sales teams and growth hackers running outbound B2B prospecting campaigns
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 300 emails/day |
| Starter | $25/mo | 20k emails/month |
| Business | $65/mo | Marketing automation |
| Enterprise | Free | Custom pricing |
✓ Free plan available - no credit card required
| Plan | Price | Includes |
|---|---|---|
| Email Starter | $39/mo | Séquences email, personnalisation |
| Email Pro | $69/mo | LinkedIn + email, enrichissement de leads |
| Multichannel Expert | $99/mo | Email + LinkedIn + appels, IA |
| Enterprise | Free | Tarif sur mesure, gestion d'équipe |
| Feature | Brevo | Lemlist |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Built-in CRM | ✓ | ✗ |
| SMS marketing | ✓ | ✗ |
| Landing pages | ✓ | ✗ |
| A/B testing | ✓ | ✓ |
| Transactional email | ✓ | ✗ |
| Segmentation | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| API | ✓ | ✓ |
After comparing both tools, Brevo wins this matchup with an overall score of 4.5/5. Brevo is the top choice for European businesses. Its generous free plan and native GDPR compliance make it hard to beat for SMBs.
That said, Lemlist remains an excellent choice for: Sales teams and growth hackers running outbound B2B prospecting campaigns.
Ready to try Brevo?
Free plan available - no credit card required
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