Lemlist vs Mailjet: which is better?

It depends on your needs. Lemlist is best for Sales teams and growth hackers running outbound B2B prospecting campaigns. Mailjet is best for Developers and tech-savvy teams looking for a low-cost EU-hosted email solution.

Do Lemlist and Mailjet both have a free plan?

Mailjet offers a free plan; Lemlist does not.

Is Lemlist cheaper than Mailjet?

Mailjet starts at $0/month, making it cheaper than Lemlist at $39/month.

Lemlist vs Mailjet 2026: Which to Choose?

TL;DR - Quick Summary

Criteria	Lemlist	Mailjet
Overall rating	4.4	4.1
Ease of use	4.2	4.2
Features	4.6	3.9
Support	4.3	4.0
Value for money	4.0	4.5
Free plan	✗ No	✓ Yes
Starting price	$39/mo	Free

Quick Overview

Lemlist

The leading cold email and outbound prospecting tool

Best for: Sales teams and growth hackers running outbound B2B prospecting campaigns

Mailjet

Affordable email marketing hosted in Europe

Best for: Developers and tech-savvy teams looking for a low-cost EU-hosted email solution

Pricing Comparison

Lemlist

Plan	Price	Includes
Email Starter	$39/mo	Séquences email, personnalisation
Email Pro	$69/mo	LinkedIn + email, enrichissement de leads
Multichannel Expert	$99/mo	Email + LinkedIn + appels, IA
Enterprise	Free	Tarif sur mesure, gestion d'équipe

Mailjet

Plan	Price	Includes
Free	Free	6k emails/mois, 200 emails/jour
Essential	$17/mo	30k emails/mois, sans limite quotidienne
Premium	$28/mo	Automation, segmentation, A/B testing
Custom	Free	Volume important, IP dédiée

✓ Free plan available - no credit card required

Features Comparison

Feature	Lemlist	Mailjet
Email campaigns	✓	✓
Automation	✓	✓
Built-in CRM	✗	✗
SMS marketing	✗	✗
Landing pages	✗	✗
A/B testing	✓	✓
Transactional email	✗	✓
Segmentation	✓	✓
Integrations	✓	✓
API	✓	✓

Who Should Choose Lemlist?

Gold standard for cold email outreach
Advanced personalization (dynamic images, videos)
Multichannel sequences: email + LinkedIn + calls
Built-in lead enrichment
Intuitive despite feature depth

Who Should Choose Mailjet?

OVH infrastructure hosting (Europe)
Generous free plan: 6,000 emails/month
Developer-friendly API
Real-time collaborative email editor
Among the lowest prices on the market

Our Verdict: Lemlist vs Mailjet

After comparing both tools, Lemlist wins this matchup with an overall score of 4.4/5. Lemlist is the go-to tool for cold email prospecting. If you're running outbound B2B campaigns and need hyper-personalized multichannel sequences, nothing comes close - but it's purely an outbound tool, not a newsletter platform.

That said, Mailjet remains an excellent choice for: Developers and tech-savvy teams looking for a low-cost EU-hosted email solution.

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Lemlist vs Mailjet 2026: Which One to Choose?

TL;DR - Quick Summary

Quick Overview

Lemlist

Mailjet

Pricing Comparison

Lemlist

Mailjet

Features Comparison

Who Should Choose Lemlist?

Who Should Choose Mailjet?

Our Verdict: Lemlist vs Mailjet

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