vs 
A full comparison to help you make the right choice in 2026.
| Criteria | ActiveCampaign | Lemlist |
|---|---|---|
| Overall rating | ||
| Ease of use | ||
| Features | ||
| Support | ||
| Value for money | ||
| Free plan | ✗ No | ✗ No |
| Starting price | $15/mo | $39/mo |
The most powerful marketing automation platform
Best for: Advanced marketing teams and growth agencies needing deep automation
The leading cold email and outbound prospecting tool
Best for: Sales teams and growth hackers running outbound B2B prospecting campaigns
| Plan | Price | Includes |
|---|---|---|
| Starter | $15/mo | 1k contacts, basic automation |
| Plus | $49/mo | CRM, landing pages |
| Professional | $79/mo | Predictive sending, split automation |
| Enterprise | Free | Custom pricing |
| Plan | Price | Includes |
|---|---|---|
| Email Starter | $39/mo | Séquences email, personnalisation |
| Email Pro | $69/mo | LinkedIn + email, enrichissement de leads |
| Multichannel Expert | $99/mo | Email + LinkedIn + appels, IA |
| Enterprise | Free | Tarif sur mesure, gestion d'équipe |
| Feature | ActiveCampaign | Lemlist |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Built-in CRM | ✓ | ✗ |
| SMS marketing | ✓ | ✗ |
| Landing pages | ✓ | ✗ |
| A/B testing | ✓ | ✓ |
| Transactional email | ✓ | ✗ |
| Segmentation | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| API | ✓ | ✓ |
After comparing both tools, ActiveCampaign wins this matchup with an overall score of 4.6/5. ActiveCampaign is the gold standard for marketing automation. If you need complex workflows, advanced segmentation, and a built-in CRM, nothing beats it - but you'll need to invest time to learn it.
That said, Lemlist remains an excellent choice for: Sales teams and growth hackers running outbound B2B prospecting campaigns.
Ready to try ActiveCampaign?
Affiliate link - we may earn a commission if you sign up via this link, at no extra cost to you. Commission: 20-30% recurring commission
LaunchedSaas