Is ActiveCampaign GDPR compliant?

ActiveCampaign offers GDPR compliance features but stores data outside the EU. Check their data processing agreement if you operate in Europe.

Is ActiveCampaign free?

No, ActiveCampaign does not have a permanent free plan. Paid plans start at $15/month.

What is ActiveCampaign's deliverability like?

ActiveCampaign automatically configures SPF, DKIM, and DMARC to optimize your deliverability. Its deliverability is considered good by professional users.

ActiveCampaign Review 2026: Pricing & Features

Quick Verdict

Overall 4.6

Ease of use 4.1

Features 4.8

Support 4.5

Value for money 4.2

Best for: Advanced marketing teams and growth agencies needing deep automation

ActiveCampaign is the gold standard for marketing automation. If you need complex workflows, advanced segmentation, and a built-in CRM, nothing beats it - but you'll need to invest time to learn it.

Try ActiveCampaign for free →

ActiveCampaign Pricing 2026

Plan	Price	Includes
Starter	$15/mo	1k contacts, basic automation
Plus	$49/mo	CRM, landing pages
Professional	$79/mo	Predictive sending, split automation
Enterprise	Free	Custom pricing

Key Features

Feature	ActiveCampaign
Email campaigns	✓
Automation	✓
Built-in CRM	✓
SMS marketing	✓
Landing pages	✓
A/B testing	✓
Transactional email	✓
Segmentation	✓
Integrations	✓
API	✓

Pros and Cons

✓ Pros

Industry-leading marketing automation
Full-featured built-in CRM
Advanced segmentation capabilities
Excellent customer support
AI-powered predictive sending

✗ Cons

No free plan available
Steep learning curve
Higher pricing than basic competitors
Can be overwhelming for beginners

Our Final Verdict

ActiveCampaign is the gold standard for marketing automation. If you need complex workflows, advanced segmentation, and a built-in CRM, nothing beats it - but you'll need to invest time to learn it.

Ready to try ActiveCampaign?