vs 
A full comparison to help you make the right choice in 2026.
| Criteria | ActiveCampaign | HubSpot |
|---|---|---|
| Overall rating | ||
| Ease of use | ||
| Features | ||
| Support | ||
| Value for money | ||
| Free plan | ✗ No | ✓ Yes |
| Starting price | $15/mo | Free |
The most powerful marketing automation platform
Best for: Advanced marketing teams and growth agencies needing deep automation
The all-in-one CRM and marketing automation leader
Best for: Well-funded startups and SMBs needing a unified CRM, email, and marketing platform
| Plan | Price | Includes |
|---|---|---|
| Starter | $15/mo | 1k contacts, basic automation |
| Plus | $49/mo | CRM, landing pages |
| Professional | $79/mo | Predictive sending, split automation |
| Enterprise | Free | Custom pricing |
| Plan | Price | Includes |
|---|---|---|
| Free | Free | CRM + emails de base illimités |
| Starter | $15/mo | 1k contacts, suppression branding |
| Professional | $800/mo | Automation avancée, A/B testing |
| Enterprise | $3600/mo | Reporting avancé, objets personnalisés |
✓ Free plan available - no credit card required
| Feature | ActiveCampaign | HubSpot |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Built-in CRM | ✓ | ✓ |
| SMS marketing | ✓ | ✗ |
| Landing pages | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Transactional email | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| API | ✓ | ✓ |
After comparing both tools, ActiveCampaign wins this matchup with an overall score of 4.6/5. ActiveCampaign is the gold standard for marketing automation. If you need complex workflows, advanced segmentation, and a built-in CRM, nothing beats it - but you'll need to invest time to learn it.
That said, HubSpot remains an excellent choice for: Well-funded startups and SMBs needing a unified CRM, email, and marketing platform.
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