Looking for a better option than HubSpot? Here are the top 3 alternatives tested in 2026.
Here are the main complaints users have about HubSpot:
| Tool | Rating | Starting price | Best for |
|---|---|---|---|
| ActiveCampaign | $15/mo | Advanced marketing teams and growth agencies needing deep automation | |
| Brevo | Free | European businesses needing GDPR-compliant email marketing | |
| GetResponse | Free | Online course creators, coaches, and e-commerce businesses |
The most powerful marketing automation platform
Best for: Advanced marketing teams and growth agencies needing deep automation
Price: From $15/mo
Why choose ActiveCampaign? ActiveCampaign is the gold standard for marketing automation. If you need complex workflows, advanced segmentation, and a built-in CRM, nothing beats it - but you'll need to invest time to learn it.
The GDPR-first email platform from Europe
Best for: European businesses needing GDPR-compliant email marketing
Price: Free
Why choose Brevo? Brevo is the top choice for European businesses. Its generous free plan and native GDPR compliance make it hard to beat for SMBs.
Email marketing with built-in webinars and e-commerce
Best for: Online course creators, coaches, and e-commerce businesses
Price: Free
Why choose GetResponse? GetResponse is a solid all-in-one platform if webinars or e-commerce are central to your strategy. For pure email marketing, Brevo or MailerLite typically offer better value.
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