vs 
A full comparison to help you make the right choice in 2026.
| Criteria | Brevo | HubSpot |
|---|---|---|
| Overall rating | ||
| Ease of use | ||
| Features | ||
| Support | ||
| Value for money | ||
| Free plan | ✓ Yes | ✓ Yes |
| Starting price | Free | Free |
The GDPR-first email platform from Europe
Best for: European businesses needing GDPR-compliant email marketing
The all-in-one CRM and marketing automation leader
Best for: Well-funded startups and SMBs needing a unified CRM, email, and marketing platform
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 300 emails/day |
| Starter | $25/mo | 20k emails/month |
| Business | $65/mo | Marketing automation |
| Enterprise | Free | Custom pricing |
✓ Free plan available - no credit card required
| Plan | Price | Includes |
|---|---|---|
| Free | Free | CRM + emails de base illimités |
| Starter | $15/mo | 1k contacts, suppression branding |
| Professional | $800/mo | Automation avancée, A/B testing |
| Enterprise | $3600/mo | Reporting avancé, objets personnalisés |
✓ Free plan available - no credit card required
| Feature | Brevo | HubSpot |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Built-in CRM | ✓ | ✓ |
| SMS marketing | ✓ | ✗ |
| Landing pages | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Transactional email | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| API | ✓ | ✓ |
After comparing both tools, Brevo wins this matchup with an overall score of 4.5/5. Brevo is the top choice for European businesses. Its generous free plan and native GDPR compliance make it hard to beat for SMBs.
That said, HubSpot remains an excellent choice for: Well-funded startups and SMBs needing a unified CRM, email, and marketing platform.
Ready to try Brevo?
Free plan available - no credit card required
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