Quick Verdict

Overall 4.2
Ease of use 4.5
Features 4.2
Support 3.7
Value for money 3.4

Best for: Beginners, content creators, and small e-commerce stores

Mailchimp is still widely used and easy to start with, but its value proposition has declined significantly since 2021 - price increases, features locked behind higher tiers. Brevo or MailerLite are better choices for most users today.

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Mailchimp Pricing 2026

Plan Price Includes
Free Free 500 contacts, 1k emails/month
Essentials $13/mo 50k emails/month, A/B testing
Standard $20/mo 100k emails/month, automation
Premium $300/mo Unlimited, advanced segmentation

✓ Free plan available - no credit card required

Key Features

Feature Mailchimp
Email campaigns
Automation
Built-in CRM
SMS marketing
Landing pages
A/B testing
Transactional email
Segmentation
Integrations
API

Pros and Cons

✓ Pros

  • Extremely beginner-friendly interface
  • Large template library
  • 300+ integrations
  • Free plan to get started
  • Detailed analytics and reporting

✗ Cons

  • Pricing gets expensive quickly
  • No built-in CRM
  • English-only support and documentation
  • No SMS marketing
  • Notable service degradation since 2021

Our Final Verdict

Mailchimp is still widely used and easy to start with, but its value proposition has declined significantly since 2021 - price increases, features locked behind higher tiers. Brevo or MailerLite are better choices for most users today.

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