vs 
A full comparison to help you make the right choice in 2026.
| Criteria | Mailchimp | MailerLite |
|---|---|---|
| Overall rating | ||
| Ease of use | ||
| Features | ||
| Support | ||
| Value for money | ||
| Free plan | ✓ Yes | ✓ Yes |
| Starting price | Free | Free |
The world's most popular email marketing platform
Best for: Beginners, content creators, and small e-commerce stores
Simple, affordable email marketing for creators
Best for: Solopreneurs, bloggers, and small teams on a budget
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 500 contacts, 1k emails/month |
| Essentials | $13/mo | 50k emails/month, A/B testing |
| Standard | $20/mo | 100k emails/month, automation |
| Premium | $300/mo | Unlimited, advanced segmentation |
✓ Free plan available - no credit card required
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 1k subscribers, 12k emails/month |
| Growing Business | $9/mo | Unlimited emails, 3 users |
| Advanced | $18/mo | Custom HTML, AI assistant |
| Enterprise | Free | Custom pricing |
✓ Free plan available - no credit card required
| Feature | Mailchimp | MailerLite |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS marketing | ✗ | ✗ |
| Landing pages | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Transactional email | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| API | ✓ | ✓ |
After comparing both tools, MailerLite wins this matchup with an overall score of 4.4/5. MailerLite is the best choice for creators and small businesses that want a simple, effective tool at the lowest price point on the market.
That said, Mailchimp remains an excellent choice for: Beginners, content creators, and small e-commerce stores.
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Free plan available - no credit card required
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