The only Email Marketing tools with a genuine permanent free plan - tested and compared in 2026.
| Rank | Tool | Free plan includes | Value rating | Best for |
|---|---|---|---|---|
| #1 | MailerLite | 1k subscribers, 12k emails/month | Solopreneurs, bloggers, and small teams on a budget | |
| #2 | Brevo | 300 emails/day | European businesses needing GDPR-compliant email marketing | |
| #3 | Mailjet | 6k emails/mois, 200 emails/jour | Developers and tech-savvy teams looking for a low-cost EU-hosted email solution | |
| #4 | GetResponse | 500 contacts, 2.5k emails/month | Online course creators, coaches, and e-commerce businesses | |
| #5 | HubSpot | CRM + emails de base illimités | Well-funded startups and SMBs needing a unified CRM, email, and marketing platform | |
| #6 | Mailchimp | 500 contacts, 1k emails/month | Beginners, content creators, and small e-commerce stores |
MailerLite is the best choice for creators and small businesses that want a simple, effective tool at the lowest price point on the market.
Brevo is the top choice for European businesses. Its generous free plan and native GDPR compliance make it hard to beat for SMBs.
Mailjet is the best option for sending emails at low cost with European hosting. Ideal for transactional emails and simple newsletters, but falls short if you need advanced automation or a complete marketing suite.
GetResponse is a solid all-in-one platform if webinars or e-commerce are central to your strategy. For pure email marketing, Brevo or MailerLite typically offer better value.
HubSpot is the gold standard for teams that want CRM, email, and marketing automation under one roof. But the pricing model escalates fast - it's best suited for well-funded startups or SMBs with sophisticated needs and budget to match.
Mailchimp is still widely used and easy to start with, but its value proposition has declined significantly since 2021 - price increases, features locked behind higher tiers. Brevo or MailerLite are better choices for most users today.
MailerLite is our top free pick in 2026: MailerLite is the best choice for creators and small businesses that want a simple, effective tool at the lowest price point on the market.
Yes, MailerLite, Brevo, Mailjet, GetResponse, HubSpot, Mailchimp all offer permanent freemium plans - not time-limited trials. You can use them free indefinitely.
Upgrade when you hit the free plan limits (contacts, storage, users) or when you need advanced features like automations, premium integrations, or priority support.
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