vs 
A full comparison to help you make the right choice in 2026.
| Criteria | Brevo | Mailchimp |
|---|---|---|
| Overall rating | ||
| Ease of use | ||
| Features | ||
| Support | ||
| Value for money | ||
| Free plan | ✓ Yes | ✓ Yes |
| Starting price | Free | Free |
The GDPR-first email platform from Europe
Best for: European businesses needing GDPR-compliant email marketing
The world's most popular email marketing platform
Best for: Beginners, content creators, and small e-commerce stores
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 300 emails/day |
| Starter | $25/mo | 20k emails/month |
| Business | $65/mo | Marketing automation |
| Enterprise | Free | Custom pricing |
✓ Free plan available - no credit card required
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 500 contacts, 1k emails/month |
| Essentials | $13/mo | 50k emails/month, A/B testing |
| Standard | $20/mo | 100k emails/month, automation |
| Premium | $300/mo | Unlimited, advanced segmentation |
✓ Free plan available - no credit card required
| Feature | Brevo | Mailchimp |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Built-in CRM | ✓ | ✗ |
| SMS marketing | ✓ | ✗ |
| Landing pages | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Transactional email | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| API | ✓ | ✓ |
After comparing both tools, Brevo wins this matchup with an overall score of 4.5/5. Brevo is the top choice for European businesses. Its generous free plan and native GDPR compliance make it hard to beat for SMBs.
That said, Mailchimp remains an excellent choice for: Beginners, content creators, and small e-commerce stores.
Ready to try Brevo?
Free plan available - no credit card required
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