vs 
A full comparison to help you make the right choice in 2026.
| Criteria | ActiveTrail | Lemlist |
|---|---|---|
| Overall rating | ||
| Ease of use | ||
| Features | ||
| Support | ||
| Value for money | ||
| Free plan | ✗ No | ✗ No |
| Starting price | $9/mo | $39/mo |
Multichannel email, SMS and WhatsApp platform with French support
Best for: French startups and SMBs wanting an accessible multichannel tool with phone support
The leading cold email and outbound prospecting tool
Best for: Sales teams and growth hackers running outbound B2B prospecting campaigns
| Plan | Price | Includes |
|---|---|---|
| Basic | $9/mo | 500 contacts, emails illimités |
| Professional | $43/mo | 5k contacts, automation |
| Business | $109/mo | 20k contacts, SMS, WhatsApp |
| Enterprise | $205/mo | 60k contacts, accompagnement dédié |
| Plan | Price | Includes |
|---|---|---|
| Email Starter | $39/mo | Séquences email, personnalisation |
| Email Pro | $69/mo | LinkedIn + email, enrichissement de leads |
| Multichannel Expert | $99/mo | Email + LinkedIn + appels, IA |
| Enterprise | Free | Tarif sur mesure, gestion d'équipe |
| Feature | ActiveTrail | Lemlist |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS marketing | ✓ | ✗ |
| Landing pages | ✓ | ✗ |
| A/B testing | ✓ | ✓ |
| Transactional email | ✓ | ✗ |
| Segmentation | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| API | ✓ | ✓ |
After comparing both tools, Lemlist wins this matchup with an overall score of 4.4/5. Lemlist is the go-to tool for cold email prospecting. If you're running outbound B2B campaigns and need hyper-personalized multichannel sequences, nothing comes close - but it's purely an outbound tool, not a newsletter platform.
That said, ActiveTrail remains an excellent choice for: French startups and SMBs wanting an accessible multichannel tool with phone support.
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