vs 
A full comparison to help you make the right choice in 2026.
| Criteria | HubSpot | Lemlist |
|---|---|---|
| Overall rating | ||
| Ease of use | ||
| Features | ||
| Support | ||
| Value for money | ||
| Free plan | ✓ Yes | ✗ No |
| Starting price | Free | $39/mo |
The all-in-one CRM and marketing automation leader
Best for: Well-funded startups and SMBs needing a unified CRM, email, and marketing platform
The leading cold email and outbound prospecting tool
Best for: Sales teams and growth hackers running outbound B2B prospecting campaigns
| Plan | Price | Includes |
|---|---|---|
| Free | Free | CRM + emails de base illimités |
| Starter | $15/mo | 1k contacts, suppression branding |
| Professional | $800/mo | Automation avancée, A/B testing |
| Enterprise | $3600/mo | Reporting avancé, objets personnalisés |
✓ Free plan available - no credit card required
| Plan | Price | Includes |
|---|---|---|
| Email Starter | $39/mo | Séquences email, personnalisation |
| Email Pro | $69/mo | LinkedIn + email, enrichissement de leads |
| Multichannel Expert | $99/mo | Email + LinkedIn + appels, IA |
| Enterprise | Free | Tarif sur mesure, gestion d'équipe |
| Feature | HubSpot | Lemlist |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Built-in CRM | ✓ | ✗ |
| SMS marketing | ✗ | ✗ |
| Landing pages | ✓ | ✗ |
| A/B testing | ✓ | ✓ |
| Transactional email | ✓ | ✗ |
| Segmentation | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| API | ✓ | ✓ |
After comparing both tools, HubSpot wins this matchup with an overall score of 4.4/5. HubSpot is the gold standard for teams that want CRM, email, and marketing automation under one roof. But the pricing model escalates fast - it's best suited for well-funded startups or SMBs with sophisticated needs and budget to match.
That said, Lemlist remains an excellent choice for: Sales teams and growth hackers running outbound B2B prospecting campaigns.
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Free plan available - no credit card required
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